Building 0→1, validating fast, and guiding teams through the fog.
XP.GG Cutthroat Chaos
Designing a Competitive Reward Game Mode in Web3
XP.GG Ecosystem
Building a Full Web3 Rewards Platform from MVP to Scale
IAG Experimental Platform (ExP)
Accelerating Insurtech Innovation at Scale
Home Risk Index (HRI)
Turning Data into Personalized Insurance Insight
Firemark Labs Venture Program
Validating and Incubating New Business Opportunities
Prismatik Product Studio
Startup Discovery to Full-Stack Product Delivery
ABC Strategic R&D Operations
Designing Systems and Practices That Made Innovation Work at Scale
About
I guide teams from concept to launch. Balancing speed, strategy, and smart execution.
I’m a product strategist with over a decade of experience building 0→1 products across insurtech, gaming, and Web3. I work with founders and product teams to shape meaningful ideas into scalable products. As a fractional or embedded product leader, I will:
- Help you shape your product strategy without drowning in docs
- Rapidly prototype and validate high-fidelity concepts
- Collaborate with design and engineering to iterate swiftly
- Build and nurture teams set up for sustainable success
Capabilities
Approach
Shared ownership. Whether I work independently or integrate with your team, everyone comes along the process.
I work fast, like really fast. Quick iteration allows us to zoom through explorations until we arrive at something that feels just right.
Show and tell. I frequently share work in progress, usually in the form of screen recordings with a voice over.
Bias for action. I prefer creating tangible artifacts to visualize the team's ideas over lengthy documents that often go ignored.
I work in systems. Whether it’s a small feature or an entire design system, I create reusable components for the team.
Design is thinking. I am not afraid to throw away an idea and explore divergent solutions. The more the merrier!
Companies I’ve Worked With
In Their Words
“I've worked with Joe across two different companies. Highly experienced product leader with a background in devops makes him a great communicator across product teams between business, dev and design. Able to have the tough conversations and cut through the BS without offending people. Positive attitude & always striving to improve, is a pleasure to work with and positive influence on all.”
Ash Newman
Head of Design & Research @ PerionXP | Co-Founder We Discover® | KB7
“Joe is a powerhouse when it comes to delivering exceptional results at a rapid pace. During our time working together, I was consistently impressed by his ability to quickly rally teams around a shared vision and drive projects efficiently to completion. Joe demonstrated an incredible aptitude for rapidly absorbing complex concepts and applying them practically. His rapid acquisition of knowledge in the web3 industry and relentless focus on delivery made him an invaluable asset to our team. I highly recommend Joe to any organisation looking to move fast and execute flawlessly.”
Jan Hartman
CEO Perion Labs
“Joe creates unity between a cacophony of ideas and noise, intersections between humans, skillsets and personalities... it has to be experienced to be believed.”
Tomer Garzberg
CEO at ybot, TED Speaker
“Joe is the kind of leader who understands people and technology. His dedication and innovation inspired others across the organisation.”
Angela Parker
Program Manager, Transport for NSW
“Joe's ability to translate complex technology into plain English was invaluable. I wouldn’t hesitate to involve him in future projects.”
Ali Boswijk
Chief Executive, Nelson Tasman Chamber of Commerce
“Joe is very creative and always projects a positive energy to the group and the company. He works hard until he gets the results required. ”
Lea Darwin
VP Digital Media Worldwide, Digital Media WorldWide, Inc
“Joe proved his ability to think strategically, initiate complex projects, and challenge the accepted ways of doing things.”
Sean Cookson
VP & Managing Director APAC, Thomson Reuters
“Joe is the guy you go to when you have a problem and need to figure out how to use technology to solve it.”
Zane Kung-Faust
Executive Director & CEO
Frequently Asked Questions
Curious about how I work? Here's a few answers to questions I get a lot from strategy to availability.
Contact
Need a Product Specialist?
I'm currently looking at mature projects in most industries as well as early-stage startups who need a product champion.
Shoot me a note at joe@robens.au
Download my Resume here
Available Now. Want time?
Book a Call.